Branding
Portfolio
Chef Max
Client
Chef Max
Role
Branding
Duration
5 March 2023
Lead Designer
King Nyeche
Brand Overview
Chef Max is a culinary brand redefining the dining experience across Africa. With a vision rooted in creativity, culture, and taste, the brand blends tradition with modern presentation — transforming meals into memorable stories.
Our creative team worked closely with Chef Max to design a digital presence that mirrors the sophistication of his cuisine — bold, minimal, and irresistible. The identity captures the spirit of mastery, passion, and precision that defines the Chef Max experience.
- Branding and visual identity design
- Website and digital experience development
- Content and social media strategy
From flavor to finish — every step designed
to bring Chef Max’s culinary art to life.
01. Brand Discovery
We explored Chef Max’s story, his passion for culinary innovation, and the emotional connection between food and identity — forming the foundation for the brand’s creative direction.02. Design & Experience
Our team crafted a refined visual system — elegant typography, warm color tones, and appetizing visuals that capture the texture of flavor and storytelling.03. Digital Launch
We developed an immersive digital experience that allows audiences to explore Chef Max’s world — from signature dishes to his culinary journey — optimized for both beauty and performance.
